KICK OFF - Hundreds of Red Deerians gathered to support the United Way of Central Alberta's annual campaign kick off.

United Way kicks off 51st annual campaign

  • Sep. 15, 2016 8:35 p.m.

United Way Central Alberta kicks off its 51st community fundraising campaign this afternoon to a sea of almost 500 red-clad supporters.

The kick-off event marks the start of the four-month fundraising drive to support over 40 programs and services in three priority investment area including education – helping kids be all they can be; income – moving people from poverty to possibility and wellness – building strong and healthy communities.

During these challenging times in Alberta, United Way has adopted an appropriate theme for the campaign. “Together, we are possibility.” Both the fundraising and community investment decisions are executed by teams of dedicated volunteers who support United Way’s approach of creating lasting positive community impact. Fundraising efforts are led by volunteer Campaign Cabinet Co-Chairs – this year, Red Deer City Manager Craig Curtis and Councillor Ken Johnston.

Highlights of this year’s kick-off include creative videos that illustrate what ‘possibility’ means to four of United Way’s key supporters – NOVA Chemicals, the City of Red Deer, Scott Builders and Dow MEGlobal – as well as moving, real-life stories told by people whose lives have been transformed by United Way’s support. Live social media coverage will keep people engaged for the duration of the event.

Many supporters have embraced the Jumpstart Program and jointly guaranteed a total of $199,542 to begin the campaign.

“The majority of United Way funding comes from workplace campaigns,” said Curtis. “Employees who have been laid off need help more than ever before. We, in Central Alberta have many community organizations and individuals known for their generosity, and we are asking them to consider helping any way they can.”

– Fawcett

Just Posted

Team Alberta ends Games strongly with 44 medals in week one

Alberta is currently sitting in second place of the medal standings

Jayda Monilaws raises over $7,000 of cupcakes for Central Alberta Humane Society

This is the most the 10-year-old Red Deerian has raised so far

PHOTOS: Alberta male team takes silver in Winter Games relay speed skating

Alberta was close behind Quebec in the team relay speed skating finals

WATCH: Pet therapy brings calmness to Winter Games athletes

Canada Winter Games in Red Deer continue on until March 2nd

Jayda Monilaws is selling cupcakes again for Central Alberta Humane Society

The 10-year-old Red Deerian is selling cupcakes today from 10 a.m. to 6 p.m.

National Energy Board approves Trans Mountain pipeline again

Next step includes cabinet voting on the controversial expansion

Indigenous leaders, politicians say Trans Mountain report flawed

The National Energy Board has endorsed an expansion of the Trans Mountain pipeline a second time

R. Kelly charged with 10 counts of sexual abuse

R&B star has been accused of sexual misconduct involving women and underage girls for years

Child advocacy centre raising funds through Dream Home Lottery

The child advocacy centre in Red Deer uses its resources to help kids all over Central Alberta

Trudeau tells Canadians to listen to clerk in SNC-Lavalin matter

Privy Council clerk Michael Wernick delivered a blunt assessment at the House of Commons justice

Mueller report looming, new attorney general in hot seat

Robert Mueller is required to produce a confidential report to pursue or decline prosecutions

B.C. woman shares story of abuse with church officials ahead of Vatican summit

Leona Huggins was the only Canadian in the gathering ahead of a historic summit at the Vatican

Sylvan Lake’s Megan Cressey misses Freestyle Skiing Big Air podium

Alberta’s Jake Sandstorm captured silver in the men Freestyle Skiing Big Air contest

Why do zebras have stripes? Perhaps to dazzle away flies

Researchers from University of Bristol look into why zebras have stripes

Most Read