Come together: Super Bowl Sunday, the last stand of live TV

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of ‘M.A.S.H.’

The Super Bowl is America’s last stand for live TV.

In an increasingly fragmented entertainment landscape, many people watch most shows on demand, streamed or recorded on a DVR. But people still want to watch sports live.

And the Super Bowl, commercials and all, remains the single event people want to see the most.

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of “M.A.S.H.”

“It’s an outlier because, unlike pretty much everything else, it’s not an event we think of as being disrupted by streaming,” said Vince Gennaro, who studies America’s viewing habits as a dean at the NYU Preston Robert Tisch Institute for Global Sport.

Sunday’s broadcast is sure to be the highest-rated broadcast of the year once again.

READ MORE: Here’s what you need to know to be game-day ready for Super Bowl 53

Eddie Pells, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Archived stories and photos from past years hosted on this website

Red Deer Express closed its doors March 27 - current local news, sports, entertainment and community stories still available through the Red Deer Advocate daily newspaper

B.C. prepared if Alberta shuts off fuel supplies, David Eby says

If B.C. continues pipeline battle, ‘we’ll finish it,’ Alberta’s Jason Kenney vows

Most Read