Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Bell Canada and the National Football League applied earlier this month to have the Supreme Court of Canada overturn a regulatory decision to ban substituting American ads with Canadian ones during the Super Bowl.

Documents filed Jan. 2 show that the media company and the NFL submitted an application to the Supreme Court to appeal the CRTC decision that was upheld by a Federal Court of Appeal in late December.

The Canadian Radio-television and Telecommunications Commission announced the ban on simultaneous substitution of Canadian advertising over American broadcasts in 2015, but it took effect during 2017’s game.

Justice David G. Near wrote in a judgement delivered Dec. 18 that there is a certain irony that legislation with an objective to protect the Canadian broadcasting industry is being used to allow for the broadcasting of American ads during the Super Bowl to the apparent detriment of the industry.

READ MORE: Philadelphia Eagles headed to Super Bowl

READ MORE: Tom Brady leads Patriots back to Super Bowl, top Jaguars 24-20

Bell Media spokesman Scott Henderson said in an email at the time that the company hoped the CRTC will take a close look at the clear impact of its decision on Canadian broadcasting.

In August, Bell asked the CRTC to re-consider its decision, claiming its advertising revenues dropped by $11 million and it lost 40 per cent of its audience for the football game.

Henderson declined to provide comment on the Supreme Court appeal application.

The Canadian Press

Just Posted

UPDATE: Aurora Rafer has been found unharmed

RCMP have a man in custody and continue to investigate

The Sadies slide into the City on Nov. 6th

Popular band gearing up for a show at The Hideout

Recreational pot is now officially legal

Here are some things you need to know and how legal recreational pot will affect you in Red Deer

Puff, puff, pass: Cannabis is officially legal across Canada

Alberta readies itself for cannabis sales with 17 stores (for now) and a new provincial website

WATCH: Canadian Finals Rodeo only two weeks away

Mayor calls CFR an opportunity to showcase Red Deer

Mellow opening to B.C.’s only legal pot shop

About five people lined up early for the opening of the BC Cannabis Store in Kamloops.

Jagmeet Singh says marijuana pardons are not enough

Trudeau government will streamline pardon process for Canadians convicted of simple possession of marijuana in the past

Test case challenges a politician’s right to block people from Twitter account

3 people say Watson infringed their constitutional right to freedom of expression by blocking them

After 50 years, ‘Sesame Street’ Big Bird puppeteer retiring

The puppeteer who has played Big Bird on “Sesame Street” is retiring after nearly 50 years on the show.

Britain, EU decide to take some time in getting Brexit right

Brexit negotiator Michel Barnier said “we need much time, much more time and we continue to work in the next weeks.”

Parole denied for convicted killer-rapist Paul Bernardo after 25 years in prison

Paul Bernardo plead for release on Wednesday by arguing he has done what he could to improve himself during his 25 years in prison.

B.C. Lions look to cement CFL playoff spot with victory over Eskimos

B.C. can cement a post-season berth in the wild West Division on Friday night with a home win over the Edmonton Eskimos

Canada ban on asbestos takes effect but mining residues are exempt

Environment Minister Catherine McKenna plans to announce the new regulations implementing the ban on Thursday in Ottawa

Harry and Meghan bring rain to drought-stricken Outback town

Prince Harry and his wife Meghan are on day two of their 16-day tour of Australia and the South Pacific.

Most Read