Athletes shine during ‘Shake The Lake’

Back in 1997 during the X-Games, Nike launched a series of irony-laden commercials with the tag line ‘What if we treated all athletes like skateboarders’.

If you’ve never seen these ads or if you don’t know what a YouTube is then allow me to describe an edited version for you. An officer walks in berating a group of mixed doubles tennis players trying to get in a night game of tennis.

He asks ‘Do you see the sign?’

Large print has a ‘No Tennis’ sign on the wall. The net has a sign that reads ‘Tennis Prohibited’.

Then the officer turns to ask one couple what they’re doing. At that precise time the other couple drops their racquets! And high tails it to the fence! “Run Ashley!” yells their partner in crime. But it’s too late.

The officer says “Hey! Where do you think you’re going?”

Now the image of the couple (mid 50s) hanging on the fence like criminals, I’ve never been able to get out of my head.

Nike, had two other ads for the campaign. One was about golf the other running. The punch line was ‘What if we treated all athletes like skateboarders’.

Fast-forward 14 years, and skateboarders are treated like any other athlete. At the fourth annual Shake The Lake competition in Sylvan Lake last weekend, skateboarders and BMX riders competed to see who would win prizes of up to $1,000.

Yes it’s hard for many to fathom that doing tricks on your skateboard or bike could have you walking away with that kind of money. But this is the world we live in. And a prize draw of a $1,000 is no joke.

“We had riders from Alberta, B.C., Saskatchewan, Ontario and New Brunswick this time around,” said Sean McIntyre with Shake the Lake.

The BMX Open winner was Will Fisher of Ontario. Other winners for the BMX competition included Anthony Zinc who resides in Blackfalds.

And the Young Gun (13 and under) winner was Carson Donovan.

On Sunday, Dustin Henry took the honour of winning the skateboarding open. The Amateur winner was Chance Hilderbrand and the Young Gun winner was Clayton Popow.

Who can’t remember a world where skateboarders were treated as hooligans?

Clayton, being a young gun under 13 years, was born after those Nike ads first aired.

sports@reddeerexpress.com

Just Posted

Rebels lose 13th straight against Kamloops

Red Deer hasn’t won on home ice since Oct. 28th, 2017

Kings and Queens sweep Briercrest

RDC basketball is begining to gear up for the ACAC playoffs

WATCH: Setters Place officially opens in advance of the 2019 Canada Games

Red Deer is one step closer to the 2019 Canada Winter Games the opening of Setters Place

City council approves operating budget to a tune of $364 million

The 2.02% hike includes 1% for capital investment and 0.11% for the carbon tax

Province not providing aid to Red Deer for its June storm

Cause of storm wasn’t ‘extraordinary’ according to province

WATCH: Alberta Party leadership candidates present visions to Red Deerians

Party members will vote for their new leader on Feb. 7th

Two Canadians, two Americans abducted in Nigeria are freed

Kidnapping for ransom is common in Nigeria, especially on the Kaduna to Abuja highway

Are you ready for some wrestling? WWE’s ‘Raw’ marks 25 years

WWE flagship show is set to mark its 25th anniversary on Monday

John ‘Chick’ Webster, believed to be oldest living former NHL player, dies

Webster died Thursday at his home in Mattawa, Ont., where he had resided since 1969

Bad timing: Shutdown spoils Trump’s one-year festivities

Trump spends day trying to hash out a deal with Senate Minority Leader Chuck Schumer

Las Vegas shooter acted alone, exact motive still undetermined: Sheriff

Stephen Paddock was behind the gunfire that killed 58 people including two Canadians

Botox, bomb shelters, and the blues: one year into Trump presidency

A look into life in Washington since Trump’s inauguration

Suspected Toronto serial killer targeting gay community arrested

A 66-year-old man is charged with first-degree murder in disappearance of two Toronto men

Barenaked Ladies, Steven Page, to be inducted into Canadian Music Hall of Fame

Canadian band to get top honours at 2018 JUNO Awards

Most Read