MADD campaign launched

With the holiday season fast approaching and plans for parties taking shape, the reminder to not drink or drive is as timely as ever.

While it’s obviously important to never get behind the wheel after drinking, this season tends to be an exceptionally crucial time to get the message out.

Mothers Against Drunk Driving (MADD) launched their 19th annual Red Ribbon Campaign last week and despite the barrage of anti-drunk driving initiatives over the years, the statistics continue to show a grim picture.

In 2008, it was estimated that 2,694 individuals were killed in motor vehicle crashes in Canada. MADD Canada estimates that at a minimum, 1,162 of these fatalities were impairment-related.

Young people have the highest rates of traffic death and injury per capita among all age groups and the highest death rate per kilometre driven among all drivers under 75 years of age.

More 19-year-olds die or are seriously injured than any other age group, according to MADD statistics. Motor vehicle crashes are the leading cause of death among 15- to 25-year-olds, and alcohol is a factor in 45% of those crashes.

Those in the 16- to 25-year-old age range constituted 13.2% of the Canadian population in 2006, but accounted for 33.4% of the total alcohol-related crash deaths.

MADD officials believe that bolstering public awareness is key to changing public behaviours. That’s true, but much more severe penalties would also likely be a deterrent to impaired driving. Those convicted are let off far too lightly considering the fall-out of their actions.

Another campaign MADD has introduced to fight impaired driving is RIDD (Report Impaired Drivers), which was launched last year and urges local drivers to call 911 when they see someone they think may be driving impaired.

The program marked a collaboration between RCMP ‘K’ Division, Alberta Health Services and MADD Canada.

The initiative has also been shown to hike arrest rates for impaired driving by 30% in other regions of Canada. For Project Red Ribbon, which was first launched 24 years ago, folks are encouraged to participate by tying a red ribbon to a visible location on their cars.

Businesses are also asked to get involved by displaying red ribbon coin boxes for donations.

Every year, thousands of ribbons are distributed to remind people to be safe and sober. We can only hope the momentum behind campaigns like this get the attention they deserve, and wield the impact that is so desperately needed.

Just Posted

Rebels lose 13th straight against Kamloops

Red Deer hasn’t won on home ice since Oct. 28th, 2017

Kings and Queens sweep Briercrest

RDC basketball is begining to gear up for the ACAC playoffs

WATCH: Setters Place officially opens in advance of the 2019 Canada Games

Red Deer is one step closer to the 2019 Canada Winter Games the opening of Setters Place

City council approves operating budget to a tune of $364 million

The 2.02% hike includes 1% for capital investment and 0.11% for the carbon tax

Province not providing aid to Red Deer for its June storm

Cause of storm wasn’t ‘extraordinary’ according to province

WATCH: Alberta Party leadership candidates present visions to Red Deerians

Party members will vote for their new leader on Feb. 7th

Two Canadians, two Americans abducted in Nigeria are freed

Kidnapping for ransom is common in Nigeria, especially on the Kaduna to Abuja highway

Are you ready for some wrestling? WWE’s ‘Raw’ marks 25 years

WWE flagship show is set to mark its 25th anniversary on Monday

John ‘Chick’ Webster, believed to be oldest living former NHL player, dies

Webster died Thursday at his home in Mattawa, Ont., where he had resided since 1969

Bad timing: Shutdown spoils Trump’s one-year festivities

Trump spends day trying to hash out a deal with Senate Minority Leader Chuck Schumer

Las Vegas shooter acted alone, exact motive still undetermined: Sheriff

Stephen Paddock was behind the gunfire that killed 58 people including two Canadians

Botox, bomb shelters, and the blues: one year into Trump presidency

A look into life in Washington since Trump’s inauguration

Suspected Toronto serial killer targeting gay community arrested

A 66-year-old man is charged with first-degree murder in disappearance of two Toronto men

Barenaked Ladies, Steven Page, to be inducted into Canadian Music Hall of Fame

Canadian band to get top honours at 2018 JUNO Awards

Most Read