United Way kicks off this year’s campaign

  • Sep. 19, 2012 2:57 p.m.

The annual campaign for the United Way of Central Alberta is well underway after the organization hosted its kick off luncheon in Red Deer recently.

About 500 United Way supporters recently attended the campaign kick off luncheon for the charity and more than $160,000 has already been dedicated to the organization. This year’s goal is $1.99 million.

The event marks the start of the four-month fundraising drive to raise funds for services and programs that help one in three Central Albertans each year.

“People are beginning to realize that change is made in our community by people who live and work in Central Alberta and that’s one of the best things about United Way; the impact is right here in Central Alberta. Last year, over 107,000 people were helped by programs and services supported by United Way,” said John Knoch, campaign co-chair.

City Councillor and Campaign Co-chair Buck Buchanan added, “By joining the United Way movement, it a great way to show fellow co-workers and neighbors your commitment to creating a strong and healthy community for themselves and their families.”

Highlighted at the event were early contributors including Bunch Projects, MNP, Canadian Tire North and Studon Electric & Controls. These early contributions are part of the United Way’s Jump Start Program.

“The campaign is already gathering momentum and we’re only beginning. We’re excited to see where the community will take the campaign this year,” said Buchanan.

The event was capped off with a video of clients, who have been directly helped by United Way. This video can be viewed on the United Way web site at www.caunitedway.ca.

Each year, United Way mobilizes the power of Central Alberta’s volunteer and financial resources from all walks of life from September to December, to achieve community impact, ensuring that services are available to anyone who needs them. The dollars raised during the campaign are allocated, by community volunteers, to programs and services who provide a strong and lasting impact in Central Alberta.

Established in 1965, United Way of Central Alberta is a charitable organization working to improve lives and build resilient communities by engaging individuals and mobilizing collective action.

– Fawcett

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