Mosaics of Hope fundraiser extended at Parkland Mall

  • Mar. 23, 2016 2:16 p.m.

The Parkland Mall Mosaics of Hope event has been extended by one week.

The murals are almost complete, so shoppers are encouraged to visit the display near Guest Services, and purchase a tile for $5 to help local organizations sell the last few tiles.

Parkland Mall is matching every tile sold, so the public’s donation will be doubled, said Marketing Director Melody McKnight.

“It’s just taking a little bit longer than in other years,” she said.

Previously known as ‘Shades of Ambition’, the event provides a unique opportunity for charitable organizations in Central Alberta to raise funds for their programs. This year marks the sixth year for the fundraising event, said McKnight.

The participating charities this year are the Red Deer SPCA, Red Deer Regional Health Foundation, and the Boys and Girls Clubs of Red Deer and District.

Tiles for the SPCA are completely sold out, said McKnight. The other two organizations have yet to sell out, so shoppers are encouraged to lend their support.

“It’s the Boys and Girls Club who asked to come back for an additional week. They wanted the chance to keep promoting their services as well. So they are selling tiles for all three organizations. And even though the tiles are sold out for the SPCA, people could still make a donation if they wanted to.

“They all have programs and services that are very much needed in this economy as well.”

Participating charitable organizations each begin with a black and white mural, which have been on display in the mall. Members of the public can then purchase a tile from any of the participating organizations for a $5 donation. Each group has 750 tiles to sell during the period.

As mentioned, for every tile sold during the event, Parkland Mall has committed to matching those donations. That means each charitable organization has the opportunity to receive up to $7,500 when the event wraps up.

Mosaics of Hope has also been a great way to bolster awareness about the various organizations taking part. Folks often stop by the murals and chat with the volunteers about the causes they are representing.

For more information about Mosaics of Hope, visit

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