HEARTFELT WORDS- Aleta Neville

MADD’s Red Ribbon Campaign kicks off

With the holiday season fast approaching, Mothers Against Drunk Driving (MADD) is hoping to raise more awareness and keep drivers from getting behind the wheel impaired.

The 19th annual Red Ribbon campaign kicked off last week and locals are invited to tie a red ribbon to their vehicles.

Aleta Neville, president of the local chapter of MADD, said the emphasis around the holidays is important, but it is an issue that needs to be dealt with all year long.

“Impaired drivers don’t pick their victims. It can happen to anyone,” said Neville.

The average age of the victims on the memorial wall at the kickoff was between 15 and 24 years of age.

“We can never remind motorists too often the dangers of impaired driving,” said Neville.

MADD Canada is about awareness programs, education, public policy, victim services, tributes and memorial walls.

By tying a red ribbon to your car, purse, keys, briefcase or backpack, Neville said they hope to raise the awareness about the senseless carnage caused by impaired driving. “Project Red Ribbon is MADD’s largest and longest running public awareness campaign celebrating its 24th year this year,” said Neville.

Neville became involved with MADD when an impaired driver killed her 21-year-old son in 2006.

“Becoming involved wasn’t my choice, it was a choice that was made for me.”

Neville said that when a person is killed by impaired driving it is not the family that loses the most, “It is our loved ones who lose the most by losing the right to their futures.”

Deaths and injuries caused by impaired driving are 100% preventable, said Neville. “They are not accidents, they are crimes that are punishable by law.”

Mayor Morris Flewwelling was at the kick-off to sign a proclamation by the City that November 2011 will be deemed MADD Month in an effort to raise awareness for the campaign.

“Certainly impaired driving is one of the most abhorrent crimes in our community and our country. It is hard to deal with when the statistics show that we are dealing with the carnage of our young people,” said Flewwelling.

The proclamation states that an increased knowledge of the effects and consequences of impaired driving will help lessen the senseless slaughter on the roads, he said.

For more information visit www.madd.ca.

kpalardy@reddeerexpress.com

Just Posted

Local youngsters lend a helping hand to the Red Deer Hospital

First Steps and Beyond School students donate to Neonatal Intensive Care Unit

Red Deer RCMP arrest man during break and enter in progress

RCMP found two males in the parking garage attempting to steal a vehicle

Red Deer RCMP announce new Officer in Charge

Grobmeier has 26 years of service with the RCMP where he has moved through the ranks across Canada

CAT’s latest, Real Estate, fueled by strong performances

Shows run through to March 30th at the Black Knight Inn

Red Deer resident releases a set of inspiring new titles

Bev Burton excited to share her story via Create Your Calm Waters and Arise & Shine

Defiant vigil starts healing in New Zealand after massacre

Police say the gunman in the shooting that killed 50 acted alone

B.C. argues it cannot stop Trans Mountain, but it can protect environment

Alberta Premier Rachel Notley says only Ottawa has the authority to decide what goes in trans-boundary pipelines

Privy Council clerk Michael Wernick retires in wake of SNC-Lavalin case

Jody Wilson-Raybould accused Wernick of pressuring her to head off criminal charges for the firm

Dutch tram shooting suspect arrested, say police

Police say three people were killed in the shooting Monday and five wounded

Canada extends Iraq and Ukraine military missions to 2021 and 2022

Extension is part of efforts to curb Russian aggression and to fight against Islamic militants

WestJet suspends 2019 financial guidance after Boeing 737 Max grounded

The company has 13 Boeing 737 Max 8 aircraft grounded by regulators after the Ethiopian crash

Trudeau fills vacancy in cabinet with B.C. MP Joyce Murray

Murray, 64, was elected in 2008 and served previously as a minister in B.C.’s provincial government

Gunman kills 3 on Dutch tram; mayor says terror likely

Utrecht police release photo of 37-year-old man born in Turkey who is ‘associated with the incident’

Facebook announces changes to political advertising to meet new federal rules

Bill C-76 bans the use of money from foreign entities to conduct partisan campaigns

Most Read