Drive Change comes to Red Deer

  • Aug. 1, 2012 3:34 p.m.

Central Albertan’s are being invited to submit their stories and reasons for deserving a new car as part of a local car dealership’s campaign.

Scott Kia’s Drive Change campaign was recently launched in Red Deer.

“We want to help make someone’s journey easier, so we are looking for a true life story of a local struggle of a person or group. One that a new vehicle in their lives would make a world of difference; one of great need,” said Willy Wilson, marketing director.

Last year, 117 Drive Change events were held across Canada and $45,000 was donated to community projects and not-for-profit organizations.

Wilson said part of the premise behind the Drive Change event is to make the world around us a better place and give back to the communities.

This year in Red Deer, one deserving person or group will receive a new 2011 Kia Soul on Aug. 21st — Drive Change Day.

Robert Nichol, general sales manager at Kipp Scott Kia, said the goal is to give the car to someone who will really benefit from it.

The Drive Change events got their start after a woman’s story was noted and it was thought she deserved a car.

“There was this lady and her child who had some medical issues and they had to take a bus for two hours into Toronto and sometimes stay overnight. To be able to let this lady have a new vehicle and allow her life to move forwards, that’s what we’re talking about,” said Nichol.

He said that is the kind of person’s life that they would like to change by providing them with a car.

“The Drive Change campaign is just a goodwill story and we want to help Red Deerian’s with that.”

Nichol said what people really need to know is that it’s not a draw, it’s not luck, that it is based on people’s plight in life.

“We really want the people in Red Deer to understand that we’re on their side,” said Nichol.

Nichol said there might end up being 100-150 legitimate entries.

“We live in a pretty decent place and there really aren’t too many people who are really strapped.”

There are three weeks left to get entries in and Nichol said it could come right down to the wire where somebody submits the most deserving story the morning of Aug. 21st.

“Initially we wanted to give the car to people who were actively involved in the community and this car could help them out, but then we looked at the original Drive Change event and it came down to giving this car to someone who needs it.”

To submit a story or for more information visit www.scottkia.ca/drivechange.

kpalardy@reddeerexpress.com

Just Posted

Neonatal nurse practitioner joins NICU care team

Babies requiring specialized care at Red Deer Hospital have extra set of hands caring for them

The old Greyhound Bus Depot is being demolished

The Red Deer building has been around for decades

Official torchbearers for 2019 Canada Winter Games announced

Canada Games officials open time capsule from Grande Prairie Games in 1995

Alberta Health Services, United Nurses of Alberta reach agreement to settle union grievance of nursing staffing shortage

Settlement includes the designation of 11.7 full-time-equivalent Registered Nurse relief positions

UPDATE: Two 12-year-olds have been found safe in Airdrie

Public tips were received which led the RCMP to locate the children this morning

UK lawmakers reject Brexit deal in 432-202 vote

House of Commons votes against the deal struck between Britain’s government and the EU

WATCH: World-renowned illusionist, magician, escapist performs in Stettler

Matt Johnson performs two sold-out shows at Stettler Performing Arts Centre

Olivia and Liam top list for Alberta baby names in 2018

Premier Rachel Notley announced the top baby names in Alberta in 2018; Loki didn’t make the cut

Edmonton Police charged 236 people with auto theft in 2018

Police states many of the thefts are crimes of opportunity

Woman’s complaint leads to sexual assault charge against Calgary priest

Malcolm Joe D’Souza, who is 62, has been charged with one count of sexual assault

Saudi teen who was granted asylum in Canada says she’s a lucky one

Rahaf Mohammed Alqunun was fleeing abusive family back home

New migrant caravan sets out from Honduras for U.S.

Caravan has about 300 people, mainly women and children

British Parliament nears historic vote on Brexit

A ‘no’ vote would throw British politics into further turmoil

Most Read