Citizens encouraged to get involved in River of Light

  • Mar. 20, 2013 3:56 p.m.

This summer, UK-based artistic studio, Creatmosphere, will bring their acclaimed floating light installation, River of Light, to the Red Deer River, and they are encouraging everyone to get involved.

Following the success of the River of Light on the Bow River in Calgary in 2010, Creatmosphere aims to make this rendition of the River of Light bigger and more far-reaching than ever, by launching a community engagement campaign to support the project.

This unique awareness and fundraising campaign is being launched in conjunction with Canada Water Week (March 18-24) to celebrate the City’s inclusion as a “Water Education Initiative” under the United Nations banner.

The River of Light is aligned with the United Nations International Year of Water Cooperation, and has received official sanction as a United Nations Water Initiative. A portion of donations will go to international water initiatives.

The River of Light campaign will allow people from all over the world to support the project online while giving those closer to home a chance to contribute to the work, by buying or sponsoring a light barrel.

“At the heart of the River of Light is the Red Deer River and the community that surrounds it. Celebrating the river as central to the identity of the City, the River of Light campaign allows the community to take ownership of the project, the event, and of the City’s future,” says Creatmosphere’s Creative Director, Laurent Louyer.

The fundraising campaign aims to raise money for the event while offering a range of perks in exchange for donations to produce the light object, the light barrel.

The light barrels will travel down the Red Deer River on June 30, and then will be retrieved by purchasers and donors as their commitment to sustainable water preservation. Whatever the donation, participating in the River of Light campaign is a chance to make something spectacular for Red Deer, officials say. To make a donation visit riveroflight.org.

The River of Light has been commissioned by the Central Alberta Historical Society for the Red Deer City Centennial.

– Fawcett

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