HOLIDAY GIVING – Blood donor Patti Durand and blood product recipient Sharon Schultz wrap a present together in support of Canadian Blood Services Wrap It Up Red Holiday Campaign.

Canadian Blood Services launches Wrap it Up Red campaign

  • Dec. 24, 2014 4:37 p.m.

Canadian Blood Services is inviting Central Albertans to show their support for blood recipients and donors by participating in this year’s Wrap It Up Red Holiday Campaign.

An event was held last week at the Red Deer location of Canadian Blood Services where recipients of blood were present to tell their stories of how blood donations played a roll in their lives as well as to show their support for those who have donated blood.

Blood recipient Sharon Schultz was present where she thanked 250-time donor Patti Durand and they participated in wrapping up a gift in red, to later be donated to the Ronald McDonald House of Central Alberta.

Schultz shared her story of how as a young child she developed a rare condition known as acute idiopathic thrombocytopenic purpura, an autoimmune disorder that causes a rash and increased tendency to bleed.

Although she was only in Grade 1 at the time, Schultz spent a number of months in the hospital where she underwent a volume of blood transfusions.

“It was many, many years before I thought about those transfusions again because I had been so young and made a full recovery,” explained Schultz during her thank you speech.

“Little did I know that many years later, I would be monitoring my husband’s transfusions as he underwent treatment for cancer, as well as monitor my sister’s transfusions as she too had to have chemotherapy for cancer.

“Although neither one of them survived cancer, the life blood that was given to them helped them to hold on that much longer, so I am eternally grateful for the donations.”

Durand also shared her story of how she began donating blood as a young adult attending Olds College, but didn’t become a regular donor until after she gave birth to her daughter and hemorrhaged, requiring her to receive a transfusion as well.

“After that day, and receiving the blood I did, I always thought that if I could help someone to be able to carry on then I would do everything I could to do so.”

Schultz had donated whole blood around 75 times in Alberta before moving to New Brunswick for work, which is where she began donating plasma and had accumulated nearly 200 donations before she moved back to Alberta.

She has since been awarded with a pin to show she has donated blood for her 250th time.

Susan Matsumota, director of Donor Relations for Alberta, Saskatchewan, and NWT Blood Services, explained the Wrap It Up Red campaign aims to wrap objects in red to raise awareness for the need for blood throughout the holiday season.

“It’s typically a very busy time of year for people, and donating blood likely isn’t on the top of most peoples minds,” said Matsumota.

“But patient need is constant and patients will require large volumes of blood over the next two weeks.”

Matsumota explained there are more than 200 vacant appointments to be filled in the coming weeks, and while all blood types are needed on a daily basis there is always a high demand for O negative blood donors.

To book an appointment today, download the GiveBlood app, visit or call 1-888-2-DONATE.

Just Posted

Innisfail RCMP respond to home invasion

Male victim sustained non-life threatening head injury

Mountie seriously injured in early morning collision near Devon

An erratic driver is said to have collided with an RCMP cruiser

Vehicle thefts in Red Deer on the rise

Over 1,000 vehicles stolen in the span of a few months

WATCH: Red Deer 9-1-1 dispatcher thanked for birth assistance

Stearns family appreciative to Holly Shrader for helping deliver baby

Superintendent Ken Foster sees progress in city policing

Red Deer RCMP Superintendent has been on the job for a year and has seen success

WATCH: Red Deerians come together to ‘light the night’

Traditional Red Deer Lights the Night sees thousands

BC RCMP hunt for white SUV that rammed cruiser

Kamloops RCMP are looking for a white SUV headed north on the Yellowhead Highway

Canadian screen stars want ‘action’ from industry meeting on sexual misconduct

‘Of course there’s been sexual harassment here. Absolutely. No question.’

Opioid prescriptions up across Canada: report

The report shows the number of opioid prescriptions rose by almost seven per cent, while daily doses on average dropped

Russian meddling has implications for Canada

Kosovo president Hashim Thaci warns that Russian meddling has implications for Canada

Health Canada hints at government’s plans for legal pot

Health warnings, plain covers for pot packs under proposed regulations

Washington governor tells BC don’t be ‘daunted’ by Trump

“I want to assure this assembly that no matter who is in the White House, it won’t affect Washington state’s relationship with Canada or British Columbia.”

Feds plan to spend billions on housing strategy

However much of the $15.9 billion will not be spent until after the next election in 2019

David Cassidy, teen idol and ‘Partridge Family’ star, dies at 67

Cassidy announced earlier this year he had been diagnosed with dementia

Most Read