Jennifer Korchak with her daughter Isabell

Aiming to protect the Caramilk Secret

Sylvan woman one in 10 Canadians with chance to win and protect industry mystery

  • Sep. 4, 2010 3:57 p.m.

One lucky local woman will have the chance to become the protector of the Caramilk Secret, the most well kept secret in the chocolate industry.

Sylvan Lake’s Jennifer Korchak was the fifth person to find one of 10 golden keys hidden inside Caramilk bars all over Canada.

Korchak and nine other key holders will travel to the Cadbury Chocolate Factory in Toronto this fall and the person whose key unlocks the Caramilk vault will become the protector of the Caramilk Secret and win $125,000.

That winning key holder will also receive another $125,000 if they return the Caramilk Secret unopened within six months, a tough task to complete for anyone.

The Caramilk bar was introduced in North America in the sixties and became an instantaneous success; millions of bars are sold each year, making Caramilk one of the most popular candy around. The bar is divided into several compartments made of chocolate, each with a liquid caramel inside.

Korchak bought a Caramilk candy bar for her daughter, Isabell, 3, at the south end Sobeys in Red Deer not expecting to be the next key holder.

“I was in the gym working out and we needed milk so I swung by Sobeys, grabbed my daughter a bar and brought it home,” said Korchak.

She grabbed the first bar on the top of the pile, not realizing what she held in her hand.

“I opened it, but before we were kind of staring at it and my daughter took a bite of it, and she said ‘This is a gross chocolate bar’, and then for three days she was asking for another one,” said Korchak.

Korchak said her husband was more excited at first but it took her some time to get in the same mood.

“I wasn’t that excited because the way things are set up now-a-days it is like you are one in 1,000 and you win a fanny pack,” she said.

But when Korchak got the skill-testing question right and was told she automatically won $9,000 she started to realize the contest was real.

“You can’t really fathom if you do win the $250,000, you don’t want to get too excited because it is still one in 10 and there are 10 other people that could easily win,” said Korchak.

She will be leaving for Toronto on the Sept. 22 and will be joined by her husband, Kevin.

“We are actually looking forward to getting away from the girls and it falls on our five year anniversary so it was odd we got the fifth bar and we have been together for five years so hopefully this is a good sign,” said Korchak, “The trip is also kind of your treat.”

Korchak also said she will be more excited when the day actually comes and she is on the plane.

“I think if my key actually turns I will probably pass out on the stairs and I will just be laying there,” said Korchak.

To find out more about the Caramilk Secret visit http://www.caramilk.ca

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