FILE- In this Feb. 3, 2016, photo the Volkswagen Beetle is displayed at the Auto Expo in Greater Noida, near New Delhi, India. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Tsering Topgyal, File)

VW to stop making iconic Beetle next summer

The Beetle was introduced in Germany in 1938 and came to the U.S. 11 years later

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose fivefold to more than 29,000 in the first year, rising to just over 46,000 in 2013 but tailing off after that. Last year VW sold only 15,166, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colours in addition to the normal hues. They also get standard extra chrome, new wheels and three-colour ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

NDP Leader Rachel Notley stops in Red Deer on campaign trail

Notley promises hospital expansion, cath lab, pipelines and energy industry expansion

Red Deer Mayor Tara Veer discusses thoughts on federal budget

New federal infrastructure funding likely coming to Red Deer

Alberta Election called for April 16th

Upcoming election will be about who is fit to be Premier, says Notley

Red Deer athletes qualify for Pan Am Games in Lima, Peru

The official Pan American Games will be held from July 26th to Aug. 11th

Five highlights in the 2019 federal budget

Latest budget includes a sprinkling of money for voters across a wide spectrum

Another gun seized by police in Wetaskiwin

Maskwacis RCMP arrest two youths, seize firearm in Wetaskiwin

Sundre RCMP looking for 4 missing bison

A Sundre bison rancher is missing four bison from January and RCMP ask for help from the public

Politicians hitting the road for votes in Alberta election campaign

NDP Leader Rachel Notley and United Conservative Leader Jason Kenney have officially launched campaigns

Calgary woman convicted in son’s strep death seeking full parole

The trial heard that Ryan was dead well before his mother called 911 to say he had stopped breathing

Starbucks to test recyclable cups, redesign stores in B.C., U.S. cities

The company also said it plans to redesign its stores as it adapts to increasing mobile pick-up and delivery orders

In pre-election budget, Liberals boost infrastructure cash to cities, broadband

The budget document says the Liberals have approved more than 33,000 projects, worth about $19.9 billion in federal financing

2019 BUDGET: As deficit grows, feds spend on job retraining, home incentives

Stronger economy last year delivered unexpected revenue bump of an extra $27.8 billion over six years

Newfoundland man caught after posting photo of himself drinking and driving

The 19-year-old took a photo of himself holding a beer bottle and cigarette while at the wheel

Most Read