The Mountain Equipment Co-op store on West Broadway in Vancouver. (Google Streetview)

MEC faces calls to drop outdoor brands owned by U.S. gun manufacturer

Vista Outdoor Inc. designs, develops and manufactures ammunition, long guns and related equipment

Mountain Equipment Co-op’s senior management is meeting Monday following a social media outcry after consumers connected some of the brands sold in store to a major U.S. ammunition and gun manufacturer.

The Vancouver-based outdoor apparel and goods retailer sells Vista Outdoor Inc.-owned brands, including Giro, Camelbak and Blackburn.

Utah-based Vista also designs, develops and manufactures ammunition, long guns and related equipment, according to its website. The company owns Savage Arms, which sells multiple semi-automatic rifles. Those are similar to the type of rifle a shooter used earlier this month to kill 17 people at a Parkland, Fla., school.

While MEC doesn’t sell firearms, it does stock the helmets, sunglasses and other outdoor goods Vista makes.

A Change.org petition calls on the retailer to stop carrying the brands.

“Given the recent massacre of high school students in Parkland, Fla., MEC is facing an urgent ethical obligation: to act in accordance with its ‘mission and values,’” the petition, which has been signed by about 400 people as of Monday afternoon, reads.

The company’s mission and values include seeking “to motivate other individuals and organizations to act for people and the planet.”

Some people aired their concerns to the company on its Twitter and Facebook pages, asking it to stop selling Vista-owned brands.

Neither MEC nor Vista immediately responded to a request for comment.

However, MEC answered posts on its social media pages, telling visitors their comments have been passed on to the company’s management.

It tweeted Sunday evening thanking all its members who contacted them with concerns.

Aleksandra Sagan, The Canadian Press

Just Posted

Wolf Creek Schools raises Treaty 6 flag for first time

Chiefs, school officials took part in a ceremony that is aimed at acknowledging Treaty 6 land

On the run with Melissa Ray

Red Deer runner talks about her intense running experiences

Bradley Williams takes over as Westerner Park Interim CEO

CFR expected to go on as scheduled with no disruption

Local filmmaker works on documentary featuring women farmers

Red Deer woman receives $50,000 grant from STORYHIVE to produce documentary

Fred Penner featured during special Symphony and Museum fundraiser

Event at Bo’s Bar & Grill set to run Sept. 28th

U.S. congressman issues dire warning to Canada’s NAFTA team: time is running out

Canadian Foreign Affairs Minister Chrystia Freeland is expected to resume talks with the U.S.

Update: Search called off for missing plane between Edmonton and Chilliwack

Search efforts were concentrated along the Highway 5 corridor between Valemount and Kamloops

Canada signs global pact to help rid world’s oceans of abandoned fishing gear

The federal Fisheries Minister says it’s a ‘critical issue’

GOP pushing forward for Kavanaugh, accuser wants ‘fairness’

Kavanaugh has denied al allegations of sexual misconduct

Rural Canada Post carriers could see 25-per-cent pay hike: spokesman

An arbitrator has released a ruling in a long-standing pay equity dispute at Canada Post

Freeland brings optimism back to NAFTA talks

NAFTA talks resume in Washington

Despite protests, Russia’s anti-doping agency reinstated

On a 9-2 vote, the executive committee declared RUSADA as having satisfied conditions

The longest week: Carolinas worn out by Florence

Frustration and sheer exhaustion are building as thousands of people wait to go home seven days after the storm began battering the coast.

Canada’s goal is to play in a medal game at World Cup in Spain

The 2014 women’s world basketball championships were a coming out party for Canada.

Most Read