Vegas Golden Knights’ Cody Eakin (21), Jonathan Marchessault (81) and Deryk Engelland (5) defend in front of goaltender Marc-Andre Fleury (29) during Game 2 in the Western Conference Finals against the Winnipeg Jets on Monday. (Trevor Hagan/The Canadian Press)

Fleury tops Vegas Golden Knights merchandise flying off shelves

French Canadian goalie’s jersey leading the way in sales

The Vegas Golden Knights are proving to be as popular at the merchandise table as they are in Sin City.

The NHL expansion team has been a hot ticket all season at T-Mobile Arena and that has continued during the Golden Knights’ deep playoff run.

With goalie Marc-Andre Fleury’s jersey leading the way in sales, Golden Knights gear is also flying off the shelves.

Specific numbers weren’t immediately available but Nirva Milord, the NHL’s senior director of corporate communications, said that the team’s overall North American sales have been very strong.

“The Vegas Golden Knights are in the top five in merch sales all season,” she said Tuesday in an email. ”Marc-Andre Fleury is tops among players in playoffs merch sales.”

READ MORE: Stanley Cup playoff conference-finals predictions

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last year’s expansion draft. He has helped anchor the Golden Knights and gave the first-year squad some immediate star power.

The Vegas success story reads like a Hollywood script.

A random mix of journeymen, up-and-comers and castoffs quickly meshed as a team, delivered results on the ice, and provided one of the top storylines of the season.

Few hockey observers predicted that Vegas would roll through the campaign and topple the Los Angeles Kings and San Jose Sharks in the first two rounds of the playoffs. The Golden Knights will host the Jets in Game 3 of the Western Conference final on Wednesday after splitting the first two games of the best-of-seven series in Winnipeg.

Along the way, cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the team’s steel grey, black, gold and red colours.

Marvin Ryder, a marketing professor at McMaster University, feels there are several reasons for the strong merchandise sales, including the lack of competition from other top sport leagues in Las Vegas and the fact hockey fans and youngsters will flock to anything new when it comes to gear.

But where the franchise really delivered, Ryder said, was with the creation of a modern, powerful logo coupled with an attractive colour scheme.

“Whatever graphic identity team they hired, they knocked it right out of the park,” Ryder said from Hamilton.

It helps to have a winning hockey team too.

“Ultimately it’s how the fans embrace it,” Ryder said. “In this case, I’m going to say it’s more about (being) lucky. You had all the pieces but they got them right the very first day. That’s the unusual part of the story. Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear.

“They got it right from Day 1.”

Last month, the NHL reported that Fleury was fourth in jersey sales behind Toronto’s Auston Matthews, Pittsburgh’s Sidney Crosby and Edmonton’s Connor McDavid.

Gregory Strong, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

WATCH: Alix holds 2nd annual Icebreaker Roughstock

Many come out to see some intense rodeo action

WATCH: Food Truck Fridays are back in full swing

Red Deerians enjoy a variety of different foods

RDC introduces Justice Studies diploma to fill community gap

Forty students will begin studies in Fall 2018

Seventh annual ‘Walk a Mile in Her Shoes’ set for June 7th

Red Deer fundraising event to take place at The Outreach Centre

WATCH: Red Deer Citizen of the Year and Young Citizen of the Year announced

Terry Loewen and Gian Carlo Estoesta landed this year’s honours

B.C. RCMP swoop in to save injured eagle

An eagle with a broken wing now in a recovery facility after RCMP rescue near Bella Coola

Former B.C. premier says pot industry about to enter Wild West

Mike Harcourt says Canada is about to enter a new gold rush with many dreaming of striking it rich

Hunt continues for two suspects in Ontario restaurant explosion

The explosion left 15 people injured, but all victims have now been released from hospital

Alberta Party names candidate for upcoming byelection

The Alberta Party made the announcement May 24 at the lighthouse in Sylvan Lake

Military college students accused of violating Qur’an with bacon

Alleged acts by four cadets from the Royal Military College in Quebec caught on video

One Maskwacis man, one Wetaskiwin arrested after home invasion

Thomas Abraham, Levi Favel arrested, police looking for Trent Angus and Vanessa Johnston

Referendum in Ireland would repeal strict ban on abortion

Voters throughout Ireland have begun casting votes in a referendum that may lead to a loosening of the country’s strict ban on most abortions.

Most Read