The fundraiser, ‘Shades of Ambition’ held during March at Parkland Mall has helped local charities raise much-needed funds.
The event, which included Red Deer & District SPCA, Red Deer Food Bank and Central Alberta Women’s Outreach, gave shoppers an opportunity to purchase a coloured piece of three murals representing the charity of their choice for $5.
Each coloured piece was added to the three black and white murals on display in the mall.
The winner of the fundraiser was Central Alberta Women’s Outreach Society. A total of 896 pieces were purchased on behalf of this charity, raising $4,480.
As a first place winner of the fundraiser, Central Alberta Women’s Outreach Society also received $7,500 from Parkland Mall.
Money from the fundraiser will go towards Julietta’s Place, a facility which provides affordable housing to women and their children who are escaping domestic violence and abusive situations.
The second place winner was Red Deer and District SPCA. A total of 676 pieces of mural were sold on behalf of this charity, raising $3,380. Parkland Mall will donate $5,000 to this organization.
Red Deer Food Bank also did well in the fundraiser with 151 pieces of mural sold and $755 raised.
Parkland Mall will donate $2,500 to this organization.
As part of the Shades of Ambition fundraiser Parkland Mall also handed out three gift cards per charity of $576 each to participating shoppers.