Parkland Mall hosts Shades of Ambition

  • Mar. 21, 2012 3:20 p.m.

Parkland Mall is again hosting The Shades of Ambition, a fundraiser designed to help customers help the charity of their choice.

This fundraiser has been planned to raise funds for three local charities — Boys and Girls Club of Red Deer & District (partnering radio station, Sunny 94), Habitat for Humanity (partnering radio station, 100.7 FM The River) and Parkland Community Living & Supports Society (partnering radio station, Kraze 101.3).

“These deserving charities will be working hard to “out sell” each other

in a fun/friendly competition to take top spot as the ‘winning charity’

in order to receive the largest prize of over $7,500,” said Parkland Mall Marketing Director, Roxanne Kirton. “There is no “loser” however, as all three charities will take home no less than $2,500.”

“Last year’s Shades of Ambition event was a resounding success! In its

inaugural year, participating charities were the recipients of close to

$24,000, and we’re excited to see this year’s participants do even better. We believe in giving back to our community, and this program allows us to do it in a big way,” added Kirton.

To help each organization raise funds, customers are invited to purchase a colored piece of a mural representing the charity of their choice for $10.

Each piece will be added to the corresponding black and white mural on display in the mall. Each mural is six ft. by four ft. and is made up of 750 pieces.

Each purchase will qualify the customer to enter a draw for a $500 prize package. Donors who purchase $20 or more worth of mural pieces will receive a charitable receipt. Pieces can be purchased at Parkland Mall from March 9 to 31 or by donating online at .

Parkland Mall will donate $7,500 to the charity that raises the most funds. The runner up charity will receive $5,000 and the third place winner will receive $2,500. This is in addition to what each organization is able to raise during the promotion.

John Johnston, fund development manager for The Boys and Girls Club of Red Deer & District is pleased that the club is one of the charities selected for the fundraising initiative.

“The agency appreciates the opportunity to be involved. We value our relationship with our corporate friends and are flattered that Parkland Mall selected us to be part of this fundraising initiative. The dollars will directly benefit our community-based after school programs.”

Cynthia deBoer, executive director for Habitat for Humanity, said, “The promotion is an excellent way for the organization to raise its profile in the community. Being supported by a reputable business such as Parkland Mall will go a long way towards helping us get our organization represented in the community. It goes without saying every charity is in need of money and the actual cash raised will go a long way toward purchasing supplies needed for homes for low income families in our community.”

Chara Goodings, project assistant for Parkland Community Living & Supports Society, is also excited about the fundraiser.

“This will really benefit us, as the community will learn more about how we provide supports for over 400 developmentally disabled adults and children. We’re very excited to be part of the fundraiser and working with two other amazing organizations.”


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