Tracey Scheveers has been appointed the new publisher of the Red Deer Express.

New publisher appointed at Red Deer Express

  • Aug. 24, 2010 6:53 p.m.

A new publisher has been appointed to the Red Deer Express.

With an extensive background in newspaper sales, management and a previous stint as publisher, Tracey Scheveers officially took over the post this past Monday.

“I am so excited,” said Scheveers, 48, of the new opportunity. “The Express is a great paper, and it’s so much a community newspaper.”

Black Press, publisher of the Red Deer Advocate, acquired ownership earlier this month of the Red Deer Express, which was owned by St. Albert-based Great West Newspapers, LP.

Most recently, Scheveers worked at the Red Deer Advocate as the special sections and trade print coordinator. Prior to that, she worked as publisher of the Canmore-based Rocky Mountain Outlook.

Her other related experiences include working in ad sales at the Stettler Independent.

Being back in Red Deer, it wasn’t long before the desire to rejoin the weekly newspaper world surfaced, she said. When the search for a publisher for the Express came up, she was excited for the opportunity.

Currently settling into her new role, Scheveers acknowledges the challenges of taking on a new role in a new setting but said she is absolutely excited about the potential of growing the Express.

“It’s a whole different model than I’ve ever worked in,” she said, referring to the single ownership but separate identities of the Red Deer Advocate and the Red Deer Express. “But to be back in a weekly paper in Red Deer, it’s everything I’ve ever wanted.

“I’m looking forward to getting out and about in the community and getting involved.”

Black Press is a publication company that produces major newspapers in the provinces of Alberta and B.C., as well as in the American states of Washington, Hawaii and Ohio. Black Press also owns and operates more than 100 web sites in the U.S., Canada and the United Kingdom.

Meanwhile, Scheveers has the right credentials to take the reigns and move the Express forward, said Fred Gorman, president of the Prairie Newspaper Group, a division of Black Press. Gorman is also publisher of the Red Deer Advocate.

“I’ve worked with Tracey for the past eight years, and she’s got a strong knowledge of sales,” he said. “Her combination of leadership in community newspapers and sales experience also bode well for the future of the Red Deer Express.”

Just Posted

‘Battle of the Badges’ charity hockey game raises $35,000 for Humboldt Broncos

Red Deer Emergency Services won the game with a score of 10 - 5

St. Joseph High School’s Grad Service Project a huge success

Red Deerians helped raise thousands of dollars in support of Smiles Thru Lindsey Foundation

Creativity on display via the Middle Schools Awesome Art Show

‘First Friday’ Red Deer opening reception runs May 4th

Additional closures as water levels rise in the Red Deer River

Red Deer River rose by half a metre over the past twenty-four hours

WATCH: Over 200 students take part in Healthy Active Schools Symposium

Red Deer students participate in a day of activities

Three arrests in stolen vehicle incident west of Red Deer last fall

Stolen vehicle flees police Sundre, Rocky Mountain House and Sylvan Lake

Several incidents of calves stolen in southern Alberta

RCMP’s livestock division is investigating the theft of calves from several ranches

Fears prompt feds to establish BBQ brush safety standards

Wire-bristle safety fears prompt Ottawa to establish BBQ brush safety standards

Don’t forget about women left to sweep up shards of glass ceiling, W7 urges G7

When Prime Minister Justin Trudeau champions gender equality at the G7 he is being asked to raise the concerns of marginalized women

Canadian air travel industry fears pilot flight-time limits will go too far

Air carriers urge feds to slow down flight-time limits for sleepy pilots

Political heavyweights hit Washington in hunt for NAFTA deal

Officials from Prime Minister’s office, Foreign Affairs Minister Chrystia Freeland part of talks

Greenbelt Microgreens recall in B.C., Alberta, due to Listeria concerns

Canadian Food Inspection Agency says there have been no illnesses linked to the microgreens

Minister calls out misogyny, but PM says too soon to talk motive in van attack

Alek Minassian is charged with 10 counts of first-degree murder and 13 counts of attempted murder

Most Read