One of those sayings in the advertising game makes a point of stating sex sells.
So keeping that in mind it could be argued the people who run the show at Golf Digest magazine were thinking along those lines when it was decided to put Paulina Gretzky on the cover of their publication.
The reaction from the men who buy the magazine hasn’t been measured or recorded and likely won’t be as most would certainly take notice of the cover but then dive into the contents to find out what quick fix will save their game this year.
The other side of this coin is the reaction from the female golfing population, in particular the ladies who play this game for a living on the LPGA circuit.
The fact the number one American golfer, Stacey Lewis, has never been on the cover of Golf Digest should make the point the ladies are unimpressed with the choice.
Last year Inbee Park won three majors on the LPGA and has not been on the cover.
Not surprisingly, the last three ladies on the cover were not professional golfers with Golf Channel host Holly Sonders and Kate Upton making an appearance. Okay, Kate shared the cover with Arnold Palmer but I think you get the point.
Hall of Famer Julie Inkster pointed out the tour has struggled to gain respect from the public.
Any gains the tour might have made to this point was given a collective shank out of bounds.
The editor in chief response was so lame, if it was a horse it would have been put down.
He claimed Paulina Gretzky is at the high end of the celebrity golf scene right now and has a compelling story to tell.
Really? Compelling? That’s like saying Paris Hilton has plenty of insight to share to people in the hotel business.
If there is a golf story buried in this stretch of logic, why clad her in an outfit no self-respecting golfer would even wear to the course, let alone on the course?
Magazine sales would be my guess but I could be wrong.
I think the folks at Golf Digest owe the LPGA members an apology at the very least.