(Pexels.com)

UPDATED: Competition Bureau sues Ticketmaster over ‘misleading’ ticket prices

Competition Bureau claims ticket giant inflates price from what was advertised by up to 65 per cent

Canada’s Competition Bureau is suing Ticketmaster for deceptive advertising, following a warning to end the marketing strategy last year.

In a statement Thursday, the Competition Bureau said it’s taking action against the ticket sales and distribution giant, as well as parent company Live Nation, for allegedly adding mandatory fees late into the sales transaction, inflating the price from what was advertised – in come cases by 65 per cent.

The mandatory fees imposed by Ticketmaster vary by ticket, and include “service fees”, “facility charges” and “order processing fees,” the Bureau claims.

The practice, called “drip pricing,” is misleading, the Bureau said, because consumers will always be forced to pay much higher prices than what is advertised.

The Bureau’s legal action against Ticketmaster comes seven months after ticket vendors were issued a warning to review its marketing strategies.

“Together, these actions send a strong signal to online retailers: consumers must have confidence that advertised prices are the ones they will pay,” John Pecman, Commissioner of Competition, said.

The Bureau has filed an application with the Competition Tribunal seeking, among other things, an end to the alleged deceptive marketing practices and an administrative monetary penalty.

In a statement to Black Press Media, Ticketmaster said it has long practiced transparency to enable informed purchases, and is committed to getting tickets into the hands of fans.

“Ticketmaster continues to work closely with Provincial governments to enhance consumer protection and provide the best ticketing experience for fans.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Niek Theelen continues to build his comedian career

Engaging performer is a popular draw across the region

‘Flipping Amazing’ Pancake Breakfast welcomes 6,000 Central Albertans

Westerner Days is, unofficially, underway after Bower Place held their annual Pancake Breakfast.

RCMP execute search warrant at Syndicate Motorcycle Club Red Deer clubhouse

Four people face charges including kidnapping, forcible confinement and drug charges

Greyhound closure will affect approximately 380,000 passengers in Alberta

Red Deer cerebral palsy relied on the bus for medical appointments

France doubles up Croatia 4-2 to win World Cup

Played in Moscow Russia, latest Fifa World Cup marks the highest scoring final since 1966

Angry giant baby Trump balloon makes him feel ‘unwelcome’ in London

Trump told The Sun newspaper that he felt unwelcome in London because of protests, including a giant balloon that was being flown over Parliament on Friday.

Former NHL goalie Ray Emery drowns in Lake Ontario

Police say the 35-year-old’s death appears to be a ‘case of misadventure’

Pussy Riot claims on-field protest at World Cup final

Russian protest group claimed responsibility after four people ran onto field in police uniforms

Fans party on Montreal streets after French World Cup win

To city is home to nearly 57,000 French nationals

Almost every part of Canada’s largest national park deteriorating: federal study

Drawing on decades of research — the report lists 50 pages of citations

Canadian soccer fans brace for World Cup final between France, Croatia

First ever final for the Croatians, while it’s France’s third, going into match as betting favourite

Belgium finishes 3rd at World Cup, beats England 2-0

France and Croatia will play in the final on Sunday at the Luzhniki Stadium in Moscow

Police arrest Indigenous pipeline protester occupying B.C. park

Led by Kanahus Manuel, the Tiny House Warriors moved into park in Clearwater last week

MONEY MONITOR: Key steps to getting out of credit card debt

B.C. residents carry the third-highest amount of credit card debt in Canada

Most Read