City partners with schools for idle free campaign

  • Apr. 24, 2013 3:03 p.m.

A new ad campaign was recently launched in Red Deer in an effort to reach parents who may need reminding that idling vehicles aren’t good for the health of the environment or their children.

Parents are encouraged to turn the key and be idle free for the health of their children in a new ad campaign titled ‘Spare our Air’.

The City of Red Deer continues to promote its idle free initiative including in their work with Red Deer Catholic Regional Schools and Red Deer Public Schools. Many schools are going idle free by choosing from a number of activities which include promoting the message through school ambassadors, installing idle free signage at pickup/drop-off locations, holding an assembly, using the teachers’ guide to share activities with students and/or including the message in newsletters.

The City is also challenging all Red Deer schools to join in the idle free campaign.

“Schools have been instrumental in advancing the message to turn off the engine if idling more than a minute. We like to say a minute or less is best,” said Lauren Maris, environmental program specialist. “But schools and students can only go so far in reminding parents to turn the key while dropping off or picking up their children. We hope parents understand that a small, easy change can have a big impact on air quality. Parents really are in the driver’s seat on this one.

“We hope by making this change on school property that it translates off school grounds as well.”

Research suggests children are particularly vulnerable to air pollution.

They breathe faster than adults and inhale more air per pound of body weight. Idling contributes to overall air quality, and air quality in Red Deer could use some improvement. Alberta Environment and Sustainable Resource Development found measurements of airborne particulate matter at a Riverside Drive Air Monitoring Station in 2010 and 2011 were higher than acceptable Canada-wide standards.

The City of Red Deer’s Environmental Initiatives section has been driving the idle free program since 2009.

Its achievements include an internal idle free policy for City fleet, the Idle Free Schools program, and ongoing outreach with other individuals and organizations, including small and large businesses. In addition to 10 schools signing on, Sunnybrook United Church, Lafarge Canada, ATCO Gas, BMO, and AMA have all taken steps towards reducing unnecessary idling in their organizations.

“As we continue to move forward with our idle free program, we hope to breathe new life into the message by reaching parents specifically, and urging them to turn the key and be idle free,” said Maris.

Just Posted

Pride Days are Feb. 21st and 28th during the 2019 Canada Winter Games

Events will be held at the 52 North Music + Cultural Festival

PHOTO: Meeting of the mayors

Winnipeg Mayor Brian Bowman, Red Deer Mayor Tara Veer and Naheed Nenshi, mayor of Calgary enjoyed a meeting at the Winter Games Thursday.

Alberta to play for gold in wheelchair basketball

Action-packed first week of Canada Winter Games nearly a wrap

Boxers claim two silver medals for Alberta in wild night

Cole Brander of Edmonton fought for the gold medal against Avery Martin-Duval of Quebec

Hee-Won Son takes home gold in 500m Female Short Track Speed Skating

Team Alberta sits in second place overall at the Canada Winter Games

Sylvan Lake’s Megan Cressey misses Freestyle Skiing Big Air podium

Alberta’s Jake Sandstorm captured silver in the men Freestyle Skiing Big Air contest

Why do zebras have stripes? Perhaps to dazzle away flies

Researchers from University of Bristol look into why zebras have stripes

Poll: More voters believe Canada doing worse under Trudeau government

22 per cent believed the country is doing better and 27 per cent said things are the same

Ponoka host to Bayer Crop Science seed innovations trade show

The company held a trade show with seed crop science industry partners at the ag event centre

Peter Tork, Monkees’ lovable bass-guitar player, dies at 77

Tork, Micky Dolenz, David Jones and Michael Nesmith formed the made-for-television rock band

Lacombe welcomes ‘Napalm Girl’ to discuss journey from hatred to forgiveness

Latest Herr Lecture to feature Kim Phuc Phan Thi at LMC

Millennial men least likely to have a family doctor: Statistics Canada

Report found more women have primary care physicians, compared with men

70% of Canadians agree with mandatory vaccines for children: poll

The debate for pro and anti vaccinations has heated up after a measles outbreak in Vancouver

Most Read