City launches new community video

Video showcases Red Deer at its finest

  • Dec. 1, 2016 11:18 p.m.

LAUNCH - The City of Red Deer unveiled its new community video earlier today.

The City of Red Deer launched their video We are Red Deer this afternoon.

Mayor Tara Veer and City Manager Craig Curtis introduced the video at the Collicutt Centre at 1 p.m.

“A couple of years ago, Red Deer City council recognized the fact that the Red Deer that we know and love wasn’t always how the rest of the world understood us,” said Mayor Tara Veer. “We consulted with Red Deerians and over 1,500 Red Deerians participated in this project and answered the question of what Red Deer is to you.

“Red Deerians identified so many different aspects of community life in Red Deer and the culmination of this identity project is the launch of today’s video.”

Residents are encouraged to post and share the video on facebook and Twitter using the hashtag #wearereddeer.

Two winners will be picked at random to win one of two prizes of a Red Deer Rebels family tickets and swag pack or an Active Red Deer pack including $100 RPC gift card, yoga mats and ministicks.

“Until now, we haven’t seen a production of Red Deer that so fully and accurately captures the dynamic spirit and important spaces of our community,” said Veer. “It is Red Deer in our best light – featuring our community landmarks, our all-season activities and our parks and trails that connect us to the outdoors and to one another. It is a portrait of our community we can share as we approach the 2019 Canada Winter Games and market our city. Citizens will recognize their community in this video and be proud.”

There are five videos in total, including the 2:25 minute feature and four one-minute versions. The videos are part of the Identity project, launched in April 2013 to promote the City in a consistent way. A narrative, or community story, was crafted by the public and stakeholders and describes residents as hard workers who enjoy balance and working together to make the community better. Red Deer is also seen as an active, modern city centrally connected to the world with smaller centre advantages.

Along with the City of Red Deer, the Red Deer & District Chamber of Commerce, Red Deer Downtown Business Association, Red Deer College, Westerner Park, Tourism Red Deer, Red Deer Airport and 2019 Canada Winter Games have contributed to the Identity project and can use these videos to market and grow the community, recruit students, increase memberships, entice visitors and attract new customers and investment.

For more information on the Identity project, visit www.reddeer.ca/identity. To view photos and the new videos and to read the community narrative, visit www.uncoverreddeer.ca.

efawcett@reddeerexpress.com

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