My rant for the day: what the heck is a coach anyways?

Wheeler says coaching implies a deep understanding of the subject matter in which you coach

There’s something I need to get off my chest.

In the world of the crazy Internet, social media and ‘gurus’ coming out of the woodwork for every industry and every niche it seems the meaning of the term ‘coach’ has turned into the OPPOSITE of the reason I got into coaching in the first place.

This is a bit of a rant so be prepared…

It seems that nowadays you can take a quick course online or sign up to be a distributor for certain products, and you are then slapped with the prestigious title of coach.

Example 1 – bought, reno’d and flipped a house once = real estate profit coach.

Example 2 – made 7% returns for the last two months on the stock market = financial coach.

Example 3 – lost 20lbs using good diet and exercise but joined an MLM = health coach.

And here’s why I am not ok with that.

To me, coaching implies a deep understanding of the subject matter in which you coach. It implies education, experience, and a significant investment of time and money when it comes to crafting your expertise.

Not just, “Something worked for me once, so I’ll tell people about it and sell them a service.”

A coach illuminates the path for a client’s success.

They deeply understand and empathize with the feelings and desires of their client. They ask meaningful questions that allow the client to step into a new, higher-level of self.

So, is someone who distributes a product they didn’t know existed two weeks ago or who took a test online in 30 minutes truly a coach? In my opinion, no.

Some people won’t like this message, and that’s ok.

It’s important for me to put this message out into the world though so that people cannot only make educated decisions on who to work with when they hire a coach, but also, so I can distinguish what I believe is one of the most honorable professions in the world.

Here at 360 Fitness, we have a team of true expert coaches who have lived and breathed what we do for years. We have over 100 years of experience with our team of 30 fitness professionals, literally thousands of success stories, and numerous business recognitions.

And we would consider ourselves ‘newbies’ being around only 10 years. Because the more you know, the more you know you DON’T KNOW.

So, we are constantly learning, improving and bringing our ‘A’ game because we have a moral obligation to be good coaches.

If you’re looking for some support with your fitness and health goals, we would love to start a conversation with you. Shoot us a message and ask us anything.

Jack Wheeler is a personal trainer and the owner of 360 Fitness in Red Deer.

Just Posted

Jayda Monilaws is selling cupcakes again for Central Alberta Humane Society

The 10-year-old Red Deerian is selling cupcakes today from 10 a.m. to 6 p.m.

Alberta was crowned champions in Wheelchair Basketball at Canada Winter Games

Ontario won silver while Quebec took home the bronze medal

Pride Days are Feb. 21st and 28th during the 2019 Canada Winter Games

Events will be held at the 52 North Music + Cultural Festival

PHOTO: Meeting of the mayors

Winnipeg Mayor Brian Bowman, Red Deer Mayor Tara Veer and Naheed Nenshi, mayor of Calgary enjoyed a meeting at the Winter Games Thursday.

Alberta to play for gold in wheelchair basketball

Action-packed first week of Canada Winter Games nearly a wrap

Fashion Fridays: Must have wardrobe basics

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

National Energy Board approves Trans Mountain pipeline again

Next step includes cabinet voting on the controversial expansion

R. Kelly charged with 10 counts of sexual abuse

R&B star has been accused of sexual misconduct involving women and underage girls for years

Child advocacy centre raising funds through Dream Home Lottery

The child advocacy centre in Red Deer uses its resources to help kids all over Central Alberta

Trudeau tells Canadians to listen to clerk in SNC-Lavalin matter

Privy Council clerk Michael Wernick delivered a blunt assessment at the House of Commons justice

Mueller report looming, new attorney general in hot seat

Robert Mueller is required to produce a confidential report to pursue or decline prosecutions

B.C. woman shares story of abuse with church officials ahead of Vatican summit

Leona Huggins was the only Canadian in the gathering ahead of a historic summit at the Vatican

Sylvan Lake’s Megan Cressey misses Freestyle Skiing Big Air podium

Alberta’s Jake Sandstorm captured silver in the men Freestyle Skiing Big Air contest

Why do zebras have stripes? Perhaps to dazzle away flies

Researchers from University of Bristol look into why zebras have stripes

Most Read