CIBC Run for the Cure aims to uphold participation track record

It may be a ways off, but plans are well underway for the CIBC Run for the Cure set for Oct. 2.

The event will celebrate its 11th year in Red Deer and is hoping to see participation numbers above previous years.

This year also marks the 25th anniversary of the Canadian Breast Cancer Foundation, which is the main focus of the run.

“It will include a 5km run or walk or a 1km walk throughout Red Deer. It is the largest, single day, volunteer-led fundraising event in Canada,” said Christina Verticchio, volunteer and communications and promotions coordinator.

The Foundation works collaboratively to fund, support and advocate for relevant and innovative breast cancer research, education and awareness programs, early diagnosis and effective treatment and a positive quality of life for those living with this cancer.

The event has grown over the last few years, said Verticchio. Last year, 1,204 people took part.

People are invited to join by themselves, or as a part of a team.

Following the run there is live entertainment, as well as snacks and refreshments. The theme for the Foundation’s 25th anniversary is ‘Rock n’ Roll.’

“The Run for the Cure is a driving force that supports the Canadian Breast Cancer Foundation, the leading national volunteer-led organization dedicated to a vision of creating a future without breast cancer.”

The Foundation works with some tens of thousands of volunteers and participants.

Last year, the event raised $319,000, which was a 60% increase from 2009. Across Canada, $33 million was raised in 2010.

And while registration only started on June 1st, the event already has 94 people signed up, some of whom have already raised over $500.

“For many individuals, this is a personal cause. Many participate because they know someone who has been impacted by breast cancer. Others participate to help continue to raise money for a cause that impacts their community.”

Registration will continue right up until the day of the run. The fee to participate is $40, but if $150 ($60 for youth) is raised before the date of the event, then the fee is waived.

Verticchio wants people to know, however, that if they’ve paid the fee and then raise the $150, the fee cannot be refunded.

Also coming up, starting June 25 through to July 1, is Paint Canada Pink week.

This kickstarts the 100-day countdown to the run and encourages participation in the event as well.

Interested participants, volunteers and sponsors are encouraged to visit

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